Collaborations aren’t something to be taken lightly. While they may seem like a great way to push a product out that has twice the possible reach, they also have double the potential audience to fail in front of. Add to that, the fact that teaming up with the wrong label could alienate long-term fans before your product even drops, and you’ve got a recipe for disaster.
On a lighter note, and since we light to think positive around here, a proper collab also offers the potential for an outstanding and memorable success. See: PB & J. When the thoughts and ideas of two brands come together and mesh correctly, the results can be so outstanding that it captures the spirit of the individuals and brings them together, equaling something greater than the sum of their parts.
This certainly seems to be the case with the latest release from footwear stalwart Puma as they bring to market a design duet with French streetwear staple Brooklyn We Go Hard. Appreciation for the classics is something both brands hold dear, which in itself is a good place to start. On Puma’s end, it’s more an appreciation for timeless silhouettes, clean lines and a mentality that says “If it aint broke, don’t fix it”. BWGH on the other hand looks at classics like American Expressionist painters and color palates that make a statement, for their weapons of choice.
No matter how you slice it, these are two parties with clearly defined personalities. Never a bad thing; especially when you are making pieces this bold. The coming together of these two nostalgic clothiers leaves us with a collection of footwear and apparel that can make a massive statement, or fly nicely under the radar.
The Puma x BWGH footwear and apparel may technically be a fall/winter release, but we know better than to expect that stale of a concept from these two hard hitting purveyors of style. Perhaps the best part of this collaboration is, like its sandwich counterpart, it’s good anytime. So rock it now with your favourite summer shorts, but rest assured it will look just as fresh with some heavy denim when the temperature drops.
Since its drop in early February, Dag Savage’s debut album E & J has been on constant rotation around the crib, in my car and in my sets. Johaz (Deep Rooted) keeps listeners engaged as he shares stories of his childhood, past relationships and of course cali weather, women and weed. Exile (Dirty Science) still remains one of my favorite all time producers. Why? Well for one, he brings out the best out of all the artists he works with. Not only that, but his concecptual albums with Fashawn (Boy Meets World) and Blu (Below The Heavens) are timeless and classic pieces of material. His beats remain in a league of their own. His drums are bouncey as shit. Sample selections and chops still retaining all the dust from the record. His flexibility of beats on this project range from a dark grimey back alley steez to chillin on a beach sucking mojitos outta umbrella straws. Peep the visuals below and get
the album if you haven’t yet.
Remember Suburbia in the 90s? Technicolor, acid wash, Discmans, middle-class kids listening to hip-hop and grunge rock and the first time Starter hats were a hit? Well, The Hundreds sure does, and for the spring of 2014 they are aiming to rekindle a little of that magic with a release that is literally for the ages. Seen in this collection are a handful of pieces that clearly and intentionally pay homage to the period in most of our lives when we really started to develop a personal taste for things. Plenty of snapbacks and jackets are a part of this make-up that would have been the cats meow two decades ago.
With both vibrant colors and solid basics to be had, spring 2014 appears to be another solid offering from one of the longest standing names in streetwear and urban-inspired fashion. The fits are classic Hundreds and the overall feel of the collection looks to be an extension of what we saw for the fall of 2013. Long time fans of the brand will be able to add new pieces to their wardrobes, while at the same time, casual takers-in may see this as an opportunity to dip a toe in The Hundreds pool for the first time.
The look book for the spring is again, classic Hundreds. With mastermind and creative director Bobby Hundreds at the helm, the photos showcasing this series perfectly embody the inspiration the brand was feeling in the design stages. Included in with this release is a behind the scenes look at the shoot, which gives even more insight into the nostalgic vibe of the spring 2014 collection.
Enjoy the preview and look for The Hundreds spring to hit shelves at Apartment 3b in just a matter of weeks. Speaking of which, spring is right around the corner!