Aug 2014 28


At Coda one of the things we take pride in, is how we manage our small, 800 sq. foot store. In this small space, we manage to carry over 25 different lines of clothing and accessories. While our limited space is often a challenge, it also forces us to be more curatorial in our approach to what we decide to put on the shelves of Coda. The net result is a store that is full of brands that we can be passionate about, and represents the various tastes and styles of the people of Regina.

Our small store is a challenge because it forces us to make some tough decisions, over th eyears we’ve had to say goodbye to some brands that the city had grown out of; and even admit some were probably just not the right choice for us as a store. It forces us to take risks, and nothing makes us more happy than when we take a chance on a brand not carried by others within the city, and it turns out to be exactly what the people of this city were waiting for.

Every season we go through this process, forcing ourselves to objectively look at which brands have kept in line with both Coda’s philosophy and what the people of the city want. But, on the other hand we have the chance to look at new options, and this season we are extremely excited about the new labels that we have decided to carry at Coda. Adding a new line to Coda is not something we take lightly, and there are a few key factors considered:

The first and most important factor we consider when adding a new brand to our store is whether or not it lines up with the tastes of the Queen City. Being locally owned and operated by people so involved with the various scenes of the city gives us a unique perspective and the ability to tailor our store to what the people want. We will never carry a brand just because a brand representative tells us it’s the hottest thing in Vancouver or L.A.

Secondly, we pride ourselves on carrying brands that aren’t available elsewhere, or being the first to carry a brand. We want people to come into our store and find something that they couldn’t elsewhere. This is what forces us to take chances, being a trail blazer is never easy,but when a new line is brought in and it turns out to be what the people of the city were waiting for, it makes it all worth it for the Coda family.

Lastly, Coda employees are also Coda shoppers, so we want to carry brands that we are genuinely passionate about. It is important to us that what we carry in the shop is what we would also wear. In that way the shop is a reflection of the people behind Coda, something we believe contributes to being known for next level customer service.

This fall season we will be adding some new lines to Coda that we are really excited about, and we genuinely think that the city of Regina is ready for. Over the next week we will be highlighting some of these brands on this blog, and we hope that you can follow along with us and give us your feedback.

Brixton Fall 2014 from BRIXTON on Vimeo.

Aug 2014 24

There are a few brands in the world that can be identified with a simple look. Occasionally you need to step closer and cop a feel, but the easy brands to pick out are few and far between. No matter how many feels you cop. This is not something that happens by accident, or mistake. The brands that manage to make it happen in this day and age however, are simply the stuff of legend.

One such brand is Brixton who, through humble beginnings, have managed to cultivate one of the world’s most sought after lifestyle apparel brands. This is a company who appears to be of the mindset that less is more. It’s the type of thing that will lead you to potentially make fewer products than your competitors, but with a quality that is second to none.

While their product line has expanded since their inception in 2004, the collection of apparel and accessories bearing the Brixton label are some of the most long-lasting, best fitting and timeless items you may ever get your hands on. As Brixton themselves put it their goods are “constructed with the commitment to bringing the customer a high quality and limited product that they’ll want to hold onto forever.”

The line for fall 2014 has proven to be no exception, as the company has once again put forward a range that caters to the wide variety of tastes and flavors that their eclectic fan base has. There is literally something for everyone in this line, from the most solid of basics, to the type of pieces that will turn heads and everything in between. Of course, as is always the case, there are plenty of staples that will be perfect for when the weather inevitably changes once again.

Don’t sleep on this stuff, because if you do, you’ll find yourself in a never-ending search for something that, in the end, simply can’t match up.

Jul 2014 26

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From the earliest stages, both Coda Clothing and Leopold’s Tavern have been about their community. This is easy to see from the smiling faces that are more than happy to great you, along with the second-to-none product that keeps people coming back to both spots. Over the weekend these two Cathedral Village mainstays came together to host a party of epic proportions.

For the first instalment of the Coda x Leopold’s Fiesta, the bar appears to have been set, almost intimidatingly high. This Saturday and Sunday saw the perfect combination of music, weather, food, drinks and of course, people. From morning ‘til night (11am -11pm both days) patrons of both locales enjoyed upbeat music while taking in Mexican inspired food and drink, along with each others company.

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Everywhere you looked there were smiling faces dancing, singing, eating and drinking. It was a “Fiesta” in every sense of the word. The mood was set with a perfect combination of DJs and live music, giving the pseudo backyard party, a somewhat festival atmosphere. Mix in top-notch food, a piñata full of goodies and the fact that this shindig was smack in the middle of Regina’s downtown and you’ve got perhaps the best weekend in recent memory.

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Of course, along with warm weather fun, comes some of the best style moments of the season. Thanks to the perfect combination of Coda and the most aesthetically creative minds in the city, the Fiesta was a treat for all the senses!

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Can’t wait to do it all again

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